Identity for Daniel Arsham's event at The Cooper Union, March 2018. 

Contemporary american artist Daniel Arsham delivered a free, public lecture about "the process and etiquette for the understanding, transformation, and manipulation of the Future" at The Great Hall of The Cooper union. 


New York based artist Daniel Arsham straddles the line between art, architecture and performance.  Architecture is a prevalent subject throughout his work; environments with eroded walls and stairs going nowhere, landscapes where nature overrides structures, and a general sense of playfulness within existing architecture.

The challenge was to create a form that resemble the aesthetic of Arsham and at the same time acts as a graphic element.  


Work by Daniel Arsham

Early sketches of forms